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Perplexity.ai is a startup that provides a platform for generating high-quality synthetic data. The platform uses advanced machine learning techniques, such as generative adversarial networks (GANs), to create synthetic data that is similar to real-world data in terms of its statistical properties and distribution. This can be useful for various applications, including training machine learning models, testing and validating software applications, and conducting research. Perplexity.ai's platform also includes tools for data labeling, annotation, and quality assurance, which can help improve the accuracy and reliability of synthetic data.